AeroLux d.o.o.
Last updated: May 21, 2026
1. Introduction
This Cookie Policy describes how AeroLux d.o.o. (“AeroLux”, “we”, “us”) uses cookies and similar technologies on the website aerolux.rs (the “Website”). This Policy forms an integral part of the AeroLux Privacy Policy.
By using our Website and accepting cookies through the cookie banner, you give your consent to the use of cookies in accordance with this Policy. Essential cookies are used without your express consent as they are necessary for the proper functioning of the Website.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, mobile phone) when you visit a website. They allow the Website to recognize your device on subsequent visits and to remember certain information about you, such as language preferences, login state, session data, or usage statistics.
In addition to cookies, we use similar technologies such as web beacons (pixels), browser local storage, and SDK tools. In this Policy, all these tools are collectively referred to as “cookies”.
3. Types of Cookies We Use
3.1. Essential Cookies
These cookies are necessary for the basic functioning of the Website and cannot be disabled in our systems. Without them, certain Website features would not be available. They are typically set in response to your actions, such as setting privacy preferences, logging in, or filling out forms.
Legal basis: legitimate interest (Article 12(1)(6) of the Personal Data Protection Act / Article 6(1)(f) GDPR).
3.2. Analytical Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are most and least popular and how visitors move around the Website. All data collected by these cookies is aggregated and anonymous.
Legal basis: consent (Article 15 of the Personal Data Protection Act / Article 6(1)(a) GDPR).
3.3. Marketing Cookies
These cookies may be set by our marketing partners. They are used to build a profile of your interests and show you relevant ads on other websites. They do not directly store personal data but are based on uniquely identifying your browser and internet device.
Legal basis: consent (Article 15 of the Personal Data Protection Act / Article 6(1)(a) GDPR).
3.4. Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization (e.g., remembering the language version of the Website, customizing content). They may be set by AeroLux or by external service providers whose services we have added to our Website.
Legal basis: consent.
4. Detailed Overview of Cookies We Use
Below is a tabular overview of the main cookies set on our Website. The exact number of cookies may change over time as the Website evolves and tools are updated.
4.1. Essential Cookies
| Naziv / Name | Davalac / Provider | Svrha / Purpose | Trajanje / Duration |
|---|---|---|---|
| cookie_consent | AeroLux | Remembers your cookie preferences from the cookie banner | 12 months |
| PHPSESSID / session | AeroLux | Identifies the user session for proper Website functioning | session |
| wp-* | AeroLux / WordPress | Technical WordPress system cookies (if used) | session / 1 year |
4.2. Analytical Cookies
| Naziv / Name | Davalac / Provider | Svrha / Purpose | Trajanje / Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes individual visitors by assigning a random identifier | 2 years |
| _ga_<ID> | Google Analytics | Stores session state for the GA4 property | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics during a single session | 24 hours |
| _gat | Google Analytics | Throttles request rate (rate limiting) | 1 minute |
| _clck | Microsoft Clarity | Stores a unique user ID for Clarity | 1 year |
| _clsk | Microsoft Clarity | Connects information from multiple page views into a single session | 1 day |
| CLID | Microsoft Clarity | Identifies the first session of the user | 1 year |
| MUID | Microsoft | Identifies unique browsers visiting Microsoft sites | 1 year |
4.3. Marketing Cookies
| Naziv / Name | Davalac / Provider | Svrha / Purpose | Trajanje / Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores and tracks conversions from Google Ads campaigns | 3 months |
| _gcl_aw | Google Ads | Stores ad click data (Google Click ID) | 90 days |
| IDE | Google DoubleClick | Used to display relevant ads and measure conversions | 13 months |
| NID | Remembers preferences and shows personalized ads | 6 months | |
| _fbp | Meta Pixel | Identifies browsers for showing relevant ads on Facebook and Instagram | 3 months |
| fr | Meta Pixel | Used to display ads and measure conversions | 3 months |
| _fbc | Meta Pixel | Stores Facebook ad click data (Facebook Click ID) | 2 years |
5. Third-Party Cookies
In addition to first-party cookies, we use third-party cookies set by external service providers. These providers are independent data controllers, and their processing is governed by their own privacy policies:
- Google Analytics and Google Ads – Google Ireland Limited / Google LLC. Privacy policy: https://policies.google.com/privacy
- Meta Pixel – Meta Platforms Ireland Limited. Privacy policy: https://www.facebook.com/privacy/policy
- Microsoft Clarity – Microsoft Corporation. Privacy policy: https://privacy.microsoft.com/privacystatement
Some of these partners may transfer data to the United States or other countries outside the European Economic Area and the Republic of Serbia. Transfers are made with appropriate safeguards (Standard Contractual Clauses, EU-U.S. Data Privacy Framework).
6. How You Can Manage Cookies
6.1. Cookie Banner on Our Website
On your first visit to the Website, a cookie banner is displayed where you can:
- Accept all cookies
- Reject optional cookies (analytical and marketing)
- Customize your choice by category
You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of our Website.
6.2. Browser Settings
Most browsers allow you to view, delete, and block cookies. Please note that disabling certain cookies may affect Website functionality.
Instructions for managing cookies in the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471
- Microsoft Edge: https://support.microsoft.com/microsoft-edge
6.3. Disabling Individual Tools
You can directly disable tracking by certain tools:
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Google Ads settings: https://adssettings.google.com
- Meta ad settings: https://www.facebook.com/adpreferences
- Your Online Choices (for EU users): https://www.youronlinechoices.eu
7. Consequences of Refusing Cookies
You can refuse optional cookies without any impact on the basic functioning of the Website. However, certain features such as personalized content, targeted ads, or behavior analytics will not be available or will be limited.
Essential cookies cannot be refused as they are necessary for the proper functioning of the Website and providing the service you have requested.
8. Changes to the Cookie Policy
AeroLux reserves the right to occasionally amend this Cookie Policy to align it with changes in technology, regulations, or business activities. All changes will be published on this page with a new last-updated date. In case of significant changes, we will additionally notify you through the cookie banner.
9. Contact
For any questions regarding this Cookie Policy or the use of cookies on our Website, feel free to contact us:
- AeroLux d.o.o.
- Ugrinovačka 223Dž, 11080 Belgrade (Zemun), Republic of Serbia
- Email: info@aerolux.rs
- Web: https://aerolux.rs/
